Susan Cooper A Message from the President & CEO

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Susan Cooper

A Message from the President & CEO

I remember the anticipation I had last year at this time as 2020 was approaching. We had just dedicated our new campus, Heritage Village, in early December 2019. New residents were in process of moving into their homes in the second construction phase of our active adult community. And at the same time, we were nearing the completion of extensive renovations we were making to our nursing home at Moravian Hall Square. Positive energy was bursting everywhere within our organization, and I remember vividly the excitement in the air about the plans we made for Morningstar Living in 2020.

And then COVID-19 happened…

2020 has been a challenging and difficult year for everyone. The loss of lives, the loss of businesses and the loss of jobs…all because of COVID-19. At Morningstar Living, this pandemic became, and still is, our top priority. We’re fighting against it every day, doing everything we can to prevent exposure and spread of the virus in order to protect the customers we serve and our team members. Our “new normal” at Morningstar Living continues to evolve as we are constantly innovating creative ways to deliver the best in retirement housing, hospitality and healthcare services.

For me, the holidays are always a time of reflection on the past and a time of anticipation about the future. I certainly cannot predict what will happen in 2021 with the coronavirus, but as the end of the year approaches, I find myself reflecting on the things I’m most grateful for. First, the love and support of family and friends, at home and in the workplace. Even though we’re physically distancing ourselves from each other, somehow we’ve been able to embrace each other more compassionately. Second, there is nothing more valuable to Morningstar Living than the team of professionals who work here. I’ve witnessed the passion and dedication our team members bring to work with them, day after day, in spite of their own fears and concerns about the virus. They do their jobs with unwavering commitment to our core purpose, and that is…”enriching the lives of the people we serve.” And third, I’m incredibly grateful that as an organization, we’ve become more innovative, more creative, more resourceful and more resilient in the process of reinventing the way we did things in the past.

Any other year our schedules would be filled with holiday gatherings in the workplace and in our personal lives with friends and family. But for health and safety reasons, things will be different this year. And even though we may not be with them in person, there is no doubt, we will be extra thankful for our family and friends this year. As 2020 comes to an end, my anticipation this year is for a successful vaccination to protect everyone from COVID-19. I am looking forward to 2021 through a lens of hope and joy. And it is my wish that the coming year brings you both.

"Making a difference...by enriching life's journey for all we serve."

Giving is a Community Tradition. At Moravian Hall Square, Giving is a community tradition.

Home Giving is a Community Tradition

 

Charitable support of Moravian Hall Square makes a positive impact on the lives of all within our community.  As part of Morningstar Senior Living, Inc.  we are grateful for the heart of giving that pulses through residents, families, volunteers and employees. This vitality of giving is evidenced in daily acts of compassion and commitment to the core purpose of enriching lives.

Your charitable gift helps us achieve our mission and core values each day as we honor the lives of those entrusted to our care.  Please feel free to advance to enjoy event photos, donor recognition, listing of appeals and ways you can be a part of this giving tradition.

For a snapshot view of Morningstar Living Foundation, view our profile recently featured in Lehigh Valley Business’s Giving Guide.

That hug felt great!

Thank you so much for helping to make our first ever virtual Harvest of Friends a great success!

There were only a few committee members gathered in Kortz Hall to conduct our on-line gathering and auction.  Each of us in the room felt the very real warmth of spirit shared by our guests and those who sent their wishes, photo hugs and financial support to help achieve a fabulous result of over $43,000 raised for the Good Samaritan fund at Morningstar Living.

Because of the generosity of supporters now and in the past – residents who find themselves unable to pay in full for their care know that they have a security blanket of financial aid available to assist them. 

Please take a look at the short thank you video clip to see those who were Virtual Hug sponsors and some of our giving society members.  Each gift of time and treasure is truly like a warm hug of comfort and care.  We are blessed and grateful.

 

 

Current Look at Gifts of Time and Money

Shared by Mollie Santee, Executive Director of the Morningstar Living Foundation

In the May edition of a trade magazine called Advancing Philanthropy,  information was shared under the heading “Generous, but Not Financially Savvy?”

Despite the financial uncertainties that many Americans face, generosity is surprisingly a top consideration.  A report from Thrivent Financial in Minneapolis found that 61 percent of Americans said they would rather be called generous than financially successful.

Other findings in the 2015 Money Mindset survey –

  • Only 27% of Americans are very confident they are making the right decisions with their money, and the same percent admit they currently live above their financial means.
  • 71%, (including 79% of Millennials) think they are more generous than the average American.
  • 59% think donating time makes a bigger impact than donating money.
  • 64% regularly volunteer for a non-profit organization, with the largest percentage at churches and/or with organizations that help those in poverty.

At Morningstar Living, gifts of time and treasure are needed and celebrated.  We are grateful for the generosity of spirit for those who volunteer and enrich the quality of life for our residents.   It is also a great blessing to receive memorial gifts and charitable support for benevolent care and other program needs within our organization.

Estate Giving is not just for the wealthy!

Charitable organizations need financial assistance from people like you to continue their work. More than 80 percent of Americans contribute to the nonprofit groups of their choice throughout their lifetimes.  According to research conducted in the early 2000’s, only around eight percent of people chose to continue this support through a charitable bequest.

By making bequests and other planned gifts, you can continue to help organizations that are making an important difference in your community.

What better way to thank the people or organizations that have had an impact on your life than to contribute from your estate through a bequest?

Make sure you have a will. This is a tool for you to direct your assets to your loved ones and the causes important to you. What are the most important components to decide?

  • Choose an executor and an alternative executive or administrator. Notify the person as you update your legal documents.
  • Discuss with your financial planner or trusted advisor the best plans to transfer assets through your will. Consider tax implications, business interests and be sure to keep a current listing of all owned assets (titled property, vehicles, accounts, insurance policies, collections) and have the list accessible to the named administrator. A safety deposit box is not always easy to access.
  • There are MANY types of trusts and planned giving vehicles that allow the estate proceeds to provide income to named beneficiaries. Discuss these with your trusted advisor and include in your directives.
  • Make sure your will is up to date. Have some named beneficiaries passed away? Review documents to assure that the people and organizations named still exist and that the names are as current as possible. You might consider alerting charitable organizations that you have included them in your will so that they can suggest appropriate language and fulfill your desired direction.

You have control and choice when you thoughtfully consider your estate plans. Your legacy is the result of your life decisions.  For more information on planned giving, please contact Mollie Santee at Morningstar Living.

There are many ways that donors may express their support to our community with gifts. Please explore the fund options and ways to give to learn how you might engage in direct support through making a financial gift, service or something unique. Mollie Santee, Director of Resource Development, would love to speak with you directly. Contact her at 610.746.1002 or by clicking on her email giving@moravian.com.

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